“You’re not going to reinvent impulse. It’s a human instinct.”
– Mark Bozek
But wait — there’s more!
In this episode of OneTAKE Live, join host Ian Barkin as he discusses the convergence of fashion, broadcasting, commerce and film with Mark Bozek, CEO of start-up Live Rocket, a member of the SYKES Board of Directors, the former HSN CEO, QVC EVP and the director of ‘The Times of Bill Cunningham’ – a documentary on the life and work of a famous New York City fashion personality (now available on Amazon and Apple).
How have entertainment and brand advocacy converged and transformed commerce? Joking that he, “never sold anything that anybody ever needed,” Mark shares how he capitalizes on the power of storytelling and an understanding of human psychology to engage consumers and establish successful brands.
And what does Mark know about establishing successful brands? Well, there isn’t a commerce trend in the last 30 years that he hasn’t helped architect. The earliest executive at the fledgling Fox television network, the former EVP of QVC and the CEO of HSN, Mark has spent his career helping launch enterprises and entrepreneurs to new heights. He was even featured as a character in the Golden Globe Best Picture nominated film, JOY (2015), in which Mark was portrayed by Bradley Cooper.
Join us as Mark discusses storytelling, sales and all the places they converge on OneTAKE Live!