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OneTAKE: Using Change Management to Lead Transformation
With Tim Creasey
With Russ Katzman
Businesses today recognize that digital transformation is necessary, but many fail or stall in their attempt to transform. In this episode of OneTAKE, Ian talks with Prosci’s Tim Creasey and SYKES’ Russ Katzman — two experts of organizational change management — to explore what companies need to do to successfully navigate any major organizational transformation.
Tim Creasey is a dynamic presenter, researcher and thought leader on managing the people side of change initiatives to deliver organizational results and outcomes. His work forms the foundation of the largest body of knowledge on change management in the world. Tim coauthored the book Change Management: The People Side of Change and has led Prosci’s benchmarking studies for two decades. While at Prosci, he has been instrumental in the development of their unique, integrated approach to change management.
Senior Director, Global Program & Organizational Change Management
Russ draws on more than 20 years of experience in integrated systems and human behavior, with progressive responsibilities in project management, change management and process optimization. Since 2015, Russ has taught and mentored more than 800 change management professionals. He has a proven record as a strategic business leader in developing innovative roadmaps and strategies, and public speaking experience with such organizations as Deltek, ISACA, IIA, and ACMP.
Sykes Enterprises, Incorporated is a leading provider of multichannel demand generation and customer engagement services for Global 2000 companies and their end customers. SYKES’ differentiated full lifecycle solutions and services — digital marketing, sales expertise, customer service, technical support and more through multichannel delivery platforms — effectively engage customers at every touchpoint of the customer journey. Our complete service offering helps clients acquire, retain and increase the lifetime value of their customer relationships through cost-effective solutions that enhance the customer service experience, promote stronger brand loyalty, and foster high levels of performance and profitability.