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OneTAKE: How to Be the Seller Modern Buyers Need
With Bernie Borges
In our first episode of 2020, Ian chats with Bernie Borges, co-founder and Chief Marketing Officer at Vengreso, and host of the Modern Marketing Engine podcast. Together, they discuss how to become a truly modern seller, why really owning your professional brand is so important, and what technology is available to help you do both.
Bernie Borges is co-founder and Chief Marketing Officer of Vengreso. He is host of the Modern Marketing Engine podcast and the author of Marketing 2.0, one of the first 50 books written on social media strategy. Bernie is recognized by TopRank as a Top 50 Content Marketing Influencer, by Onalytica as a Top 100 Artificial Intelligence Influencer, and is also a Marketing Insider Group Top 60 Marketing Speaker. A regular contributor to Social Media Today and Business 2 Community, he previously taught the Content Marketing module at the University of South Florida Digital Marketing Certificate Program for Business Professionals.
Sykes Enterprises, Incorporated is a leading provider of multichannel demand generation and customer engagement services for Global 2000 companies and their end customers. SYKES’ differentiated full lifecycle solutions and services — digital marketing, sales expertise, customer service, technical support and more through multichannel delivery platforms — effectively engage customers at every touchpoint of the customer journey. Our complete service offering helps clients acquire, retain and increase the lifetime value of their customer relationships through cost-effective solutions that enhance the customer service experience, promote stronger brand loyalty, and foster high levels of performance and profitability.