OneTAKE: How to Be the Seller Modern Buyers Need

With Bernie Borges

In our first episode of 2020, Ian chats with Bernie Borges, co-founder and Chief Marketing Officer at Vengreso, and host of the Modern Marketing Engine podcast. Together, they discuss how to become a truly modern seller, why really owning your professional brand is so important, and what technology is available to help you do both.

Resources discussed during the episode include Tom Peters’ article on Fast Company, and this guide to the B2B buying journey by Gartner.

Bernie Borges

Co-Founder & Chief Marketing Officer

Vengreso

Bernie Borges is co-founder and Chief Marketing Officer of Vengreso. He is host of the Modern Marketing Engine podcast and the author of Marketing 2.0, one of the first 50 books written on social media strategy. Bernie is recognized by TopRank as a Top 50 Content Marketing Influencer, by Onalytica as a Top 100 Artificial Intelligence Influencer, and is also a Marketing Insider Group Top 60 Marketing Speaker. A regular contributor to Social Media Today and Business 2 Community, he previously taught the Content Marketing module at the University of South Florida Digital Marketing Certificate Program for Business Professionals.