“You’re only going to maintain a subscription if you keep that customer satisfied throughout the lifecycle. No longer do we have the convenience of selling software upfront and then walking away and letting a partner implement it. Now, we’re on the hook for customer satisfaction as much as our partners — or anyone else is.”
– Martin Mrugal, Chief Customer Innovation Officer at Citrix
Welcome to OneTAKE Live! In this episode, host Ian Barkin sits down with Martin Mrugal, chief customer innovation officer at Citrix, about what it means to deliver a truly seamless experience, how technology is enabling collaboration in the future of work, and much more!
Teamwork makes the dream work, but with many of us still working remotely — in some cases hundreds of miles from each other — collaboration can get complicated. That’s why the tools we use to communicate and work together are so important. And as the nature of work continues to change, the tools we use now won’t just change the way we work together, but also the way we work going forward.
“I think we’re just scratching the surface on the future of work. I really do. I think the pandemic kind of forced everyone to think about work, and how we work,” Martin explains. “Thinking about the collaboration tools and capabilities, how do we make that design-thinking session much more intuitive and easy going forward as we’re driving innovation for the company? And how do we accelerate digital transformation not just across the workplace, but really, across the enterprise?”
An expert with more than 30 years of experience transforming and aligning entire enterprises, Martin has most recently brought his collaborative talents to Citrix as their chief customer innovation officer. Now that Citrix has acquired Wrike, Martin leads the go-to-market strategy and integration efforts between the two merging companies and works to bring about a more team-oriented future of work through technology.
Join us as we learn more about the future of collaboration at work on OneTAKE Live!