“At the fundamental core, for me, people don’t understand human nature — human behavior. If you don’t understand that, then how are you going to design an experience?” – Colin Shaw
In this episode of OneTAKE Live, join host Ian Barkin as he discusses how psychology, marketing, sales and post-sales support converge to create real-world value through customer experiences with Colin Shaw, Founder and CEO of Beyond Philosophy LLC.
Developing a customer experience is all about psychology — but that doesn’t mean it’s easy to understand. The human brain is a strange and complex organ that processes infinite amounts of information – even if you’re not aware of it. For example, right now you’re breathing manually. You’re aware that your jaw has weight — you’re holding it up now. Don’t forget to blink every few seconds and uncross those legs!
“We don’t make decisions rationally,” Colin explains, reflecting on the way that consumers relate to brands. “There are 50 million things that affect how we make decisions. While we think we’re logical, rational creatures — we’re not.”
Colin’s game-changing views on customers and psychology have led him to write several groundbreaking books on the ways brands relate to consumers. His recent book, The Intuitive Customer, acts as a roadmap for organizations looking to revolutionize their customer experience by acquiring a better, more scientific understanding of their customers.
Colin’s company, Beyond Philosophy LLC, helps enterprises cultivate customer relationships, evoke emotions and drive value through intelligent brand experiences. If all that weren’t enough, you can hear him each week as a co-host of The Intuitive Customer Podcast available on most major platforms.
Join us as Colin explains how to craft customer experiences the smart way on OneTAKE Live!
The Intuitive Customer (Book)
Colin Shaw’s Website (Beyond Philosophy)
The Dark Art of Creating Magic in Brands (Recent Blog Post by Colin Shaw)
The Intuitive Customer Podcast
Colin Shaw’s LinkedIn