“Sales is, at the end of the day, not B2B, it’s P2P. It’s people to people, human to human.”
– Connor Dube
In this episode of OneTAKE Live, host Ian Barkin speaks with Connor Dube, director of sales and marketing for Active Blog and host of the B2B Mentors podcast that focuses on effective content and what it means to build a successful brand.
What’s the secret to getting your name out there and connecting with customers? It’s easy to be overwhelmed by all the brand-building options available: social media, podcasting, blogging, vlogging — where do you even begin?
Luckily, we’ve got Connor Dube to answer all of our burning branding questions. He’s an expert at connecting brands with customers and the host of multiple successful podcasts including B2B Mentors, where he speaks with industry leaders on how to best expand your audience and grow your customer base. According to Connor, the first step toward building out your brand is simply taking action: “I like to really think that I’m helping anyone who’s willing to help themselves and take action on the information … You can’t wait around. You’ve got to jump on it.”
As a content creator, Connor teaches leaders and executives across the country about the importance of mentorship and the value of connecting with customers. In addition to hosting multiple podcasts and working as the director of sales and marketing for Active Blogs, Connor also founded Mile High Mentors in 2017, a media company based in Fort Collins, Colorado.
Join us and learn what it takes to bring your brand to the next level on OneTAKE Live!