EP 204Leveraging Your Passions to Build a Brand, With Seek & Swoon
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Leveraging Your Passions to Build a Brand, With Seek & Swoon

With Jala Smith-Huys

Guest
Jala Smith-Huys
Founder & Chief Blanket Boss

Jala Smith-Huys is a designer, marketer, problem solver, traveler, and expert parallel parker. She’s spent the better part of 20 years telling brand stories through design and digital marketing, and now she’s telling stories through soft and cozy sustainable knit throw blankets.

Jala launched Seek & Swoon in 2016 after returning from a two-month sabbatical exploring Europe with her husband and two toddlers. She returned from her travels inspired to pivot her career toward something new, something that would bring her passions together and, someday, allow her to travel more and possibly move abroad with her family.

Out of this, Seek & Swoon was born. Jala designs knit throw blankets that are made in the U.S.A. from recycled cotton. Most of her throws are inspired by places she’s traveled. She lives in Portland, Oregon, with her husband and kids.

EP204 March 26, 2021