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EP 214How Brands Build Relationships Through Gaming With Tripleclix
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How Brands Build Relationships Through Gaming With Tripleclix

With Chris Erb

Guest
Chris Erb
Founder & CEO
Tripleclix

Chris Erb is the founder and CEO of Tripleclix, a consumer-focused, strategic marketing agency specializing in the gaming industry. Clients include AOR for Xbox partnership marketing, Wizards of the Coast, Warner Brothers, Kellogg’s, Mondelez, Gillette, and Hollister. 

Prior to
founding TripleClix, Chris served as the executive vice president of Brand Marketing for Legendary Entertainment and was responsible for rebuilding the overall brand architecture and developing strategic programs that elevated Legendary’s brand awareness.

As vice president of Brand Marketing for EA Sports, Chris was responsible for driving strategy and marketing for the EA Sports brand. His leadership within the entertainment industry revolutionized the way EA Sports marketed to its consumers. His team pioneered applying the theatrical model of partnership and collaboration to video games and was one of the driving forces behind bringing the EA Sports’ brand out of the living room and into the mainstream.