EP 08How Behavioral Data Can Unlock Hidden Opportunities
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How Behavioral Data Can Unlock Hidden Opportunities

With Reggie Wideman

Guest
Reggie Wideman
Director of Strategy and Execution
Lytics

Reggie Wideman is obsessed with customer experience. This is demonstrated by a career of more than 20 years as a digital storyteller, transformation architect, and advocate for the customer.
Throughout his career, he has worked with iconic brands and industry leaders including Activision, Adidas, American Express, Caesars Entertainment, Caterpillar, Coca-Cola, Marvel Comics, Michelin, Nike, and Toyota to achieve success through digital innovation. His professional tenure includes various agencies and startups as well as stints at Wells Fargo, Cisco, and Salesforce. Reggie currently leads strategy and execution for Lytics, the market leader for customer data platforms (CDP) and data-rich machine learning and artificial intelligence (AI).

He's also currently a board member with the not-for-profit Write Around Portland. Reggie has a Bachelor of Arts in Philosophy from Goucher College and is an avid writer and runner and a pretty good dad.

EP08 January 11, 2021