SYKES is now part of Sitel Group®. Visit for more information.
EP 09Developing Connections Through Brand Storytelling
Home >> OnBRAND >> Developing Connections Through Brand Storytelling

Developing Connections Through Brand Storytelling

With Melissa Grego

Melissa Grego
Hollywood Radio & Television Society (HRTS)

A veteran of the U.S. Army and father of five, Michael Roy has been an Melissa Grego is the CEO of Hollywood Radio & Television Society (HRTS), long recognized as the premier information and networking forum for the TV, media, and entertainment industry. Upon her appointment in October 2017, Grego became the first female executive to lead the nonprofit membership organization.  

Prior to HRTS, Grego parlayed her network and knowledge as a longtime television business journalist to establish her consulting practice, Melinc, where she launched and executive produced TV and media industry conferences such as Next TV Summit and TV Data Summit, as well as the “Keynotes & Cocktails: Women of the West” and “Women of NY” conferences she founded.

Among her journalism roles, Grego was the first female editor-in-chief of the TV industry publication Broadcasting & Cable. Grego also has held editorial leadership positions at The Hollywood Reporter and TVWeek and was a staff reporter covering TV at Variety.   

Grego has provided expert commentary for a variety of news outlets including CNBC, CNN, MSNBC, NPR, and Entertainment Tonight, and was a special correspondent for the entertainment news program Extra. She has lectured at UCLA and University of Southern California and frequently moderates panels and Q&As with TV and media industry figures around the world.