“When we saw this VOD revolution taking place, it was kind of like a lightbulb went off. And we said, ‘Here it is. Now we can do this. We can bring people the programming that they’re passionate about.’ And that’s kind of really what the genesis of our whole company has been for the last 10+ years.”
– Greg Diefenbach, Managing Director at MagellanTV
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she sits down with Greg Diefenbach, managing director of MagellanTV, to discuss how creating personalized experiences for customers through curated — and meaningful — content can boost connection with the brand. They also discuss how the streaming industry is rapidly growing and changing, how MagellanTV delivers on their brand promise of “Television Worth Watching,” and much more!
With all the amazing platforms, streaming services, and apps to choose from, hunting down your next on-demand series or film can sometimes feel daunting. That’s why innovative streaming services like MagellanTV, with a dedicated focus on documentary programming, have tuned in to the power of curation to help consumers connect more seamlessly with the content they love.
By getting to know their customers through both quantitative and qualitative data, coupled with their own distinct editorial POV and lens, MagellanTV has created a unique platform that goes well beyond just a viewing experience.
“Really, what people want is curation. You don’t want to go wading through thousands of hours, or tens of thousands of hours, to find something that you want to watch — you want help in making sure that the time you spend is well spent. And that’s why the editorial aspect of VOD channel creation is so important,” Greg says.
“You really have to know and have a feel for what that audience is going to want so that they’ll stay with you, feel like they’re continuing to be excited about it, feel like they’re continuing to grow, and really build a community around that experience.”
In 2010, Greg co-founded Alliant Content, which operates MagellanTV, and he has worked in television and media for multiple decades beginning with National Geographic Television. During his impressive career, Greg has been nominated for three Emmy Awards, winning the 2002 Emmy for Outstanding Historical Programming – Long Form.
Join us and find out how building customized, personalized experiences for consumers through meaningful content can help build connection, community, and greater engagement in this episode of OnBrand!