“As we have evolved the experience, [we] really looked at it as a dual experience. What happens to Mom and Dad when they walk in the door, and what happens to the child? And [we] create a holistic 360 experience in which everybody that walks through the door is feeling spoken to, seen, heard, and wowed.”
– Amy Leclerc, Co-owner of Sit Still Kids
Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Amy Leclerc about the power of consistency and personalization in branding and franchising and how customer experience makes a memorable impact on consumers of all ages.
After a successful career in advertising, Amy Leclerc brought her entrepreneurial spirit to Portland, where she oversaw franchising and business development for barre3, a boutique fitness brand that now has nearly 200 locations. She has since found that same potential for growth in another up-and-coming brand: Sit Still Kids salons.
An innovative alternative to the traditional kids’ salon, Sit Still delivers a personalized, high-quality experience based on children’s (and parents’) preferences and needs. With two corporate locations and one franchise, as well as 12 more territories in the works, Amy and her team are focused on bringing a fresh take on children’s haircuts — and customer experience — to kids and parents everywhere.
When it comes to franchising, Amy explains: “There’s really something to be said about brands … that there is an aspect of homegrown, so they feel like they’re part of the community. It’s striking that balance of brand consistency with allowing some of the personality of any given market to be expressed within those walls.”
Join us to hear more from Amy about her journey to entrepreneurial success and how Sit Still is redrafting industry blueprints to “wow” their customers in the latest episode of OnBrand!