EP 5Crafting Brand Communities & Fostering Meaningful Engagement
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Crafting Brand Communities & Fostering Meaningful Engagement

With Carrie Melissa Jones

Guest
Carrie Melissa Jones
Community Strategist & Author of Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns. She is the co-author of Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee. Prior to her work as a consultant, she served as founding partner and COO of CMX Media, the hub for more than 20,000 community professionals worldwide.

EP5 December 21, 2020