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EP 212Consciously Communicating Brand Values Through Action
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Consciously Communicating Brand Values Through Action

With Jim Joseph

Guest
Jim Joseph
President, Author, Blogger, Professor, & Dad
McCann Health

Marketing is a spectator sport and Jim Joseph is one of the industry’s most engaging, enthralling, and entertaining commentators. As the president of McCann Health North America, Jim constantly puts his decades-long integrated marketing experience to the test.

Jim’s list of brand experience spans virtually every industry and is a who’s who of the most impressive brands on the planet, including Johnson & Johnson, Procter & Gamble, Walmart, Intel, Oracle, American Express, Astra Zeneca, Hyatt, Microsoft, Ford, and McDonald’s. Jim started out his career in brand management at Johnson & Johnson consumer products, building brands in baby care, oral care, and skin care.

Jim is also the award-winning author of The Experience Effect series and an adjunct instructor at New York University, where he teaches a graduate class in integrated marketing. His latest book, The Conscious Marketer, explores the need for brands to be aware of socio-political, public health, and cultural issues.

Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame — these are the accolades Jim has amassed throughout his long career in marketing. But none are more important than the daily badge he wears with the most pride — Dad — as chronicled in his award-winning memoir about fatherhood in Out and About Dad.