EP 10Building Loyalty Via Social Engagement With Alaska Airlines
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Building Loyalty Via Social Engagement With Alaska Airlines

With Michael Roy

Guest
Michael Roy
Social Care Program Manager
Alaska Airlines

A veteran of the U.S. Army and father of five, Michael Roy has been an entrepreneur for most of his adult life, buying his first business at the age of 27. He started working with Alaska Airlines in 2006 and helped to form the Social Care team in 2013.

In 2017, Michael was included in Conversocial’s 30 Most Influential People in Social Customer Service. That same year, the Alaska Airlines Social Care team won the SimpliFlying Best in Customer Service Award for Excellence in Social Media. In 2019, Michael was also awarded Customer Care Leader of the Year by the Incite group.

He and his wife love to travel and are both #AVGeeks at heart.

EP10 January 25, 2021