Due to operational silos, many organizations struggle to find ways to capture a holistic view of their customer through marketing, sales and care efforts. Our vision is to facilitate meaningful interactions with your customers regardless of whether they are researching your brand, preparing to purchase, leveraging digital/mobile channels for self-help or calling in to one of our centers for assistance.
How? By offering a holistic solution that includes digital marketing, sales, self-help and support services. Our suite of foundational analytics allows us to both design and operationalize the customer experience. We continually invest in these areas so we can provide our brand partners with a complete view of their customer at each and every “moment of truth.”
Gaining a complete, omnichannel view of customer interactions can deliver profound business benefits: higher customer satisfaction, brand affinity and increased revenue, as well as more effective customer acquisition and reduced operation costs.
CX ANALYTICS
Customers today can interact with your organization in many ways, across multiple channels, media and platforms. Collating disparate, unstructured data to capture insights into the customer experience can become a labor intensive task. To gain efficiencies and help connect the dots to increase the lifetime value of customers, SYKES offers an award-winning CX analytics solution.
MULTI-CHANNEL SOLUTIONS
SYKES can assist in generating additional revenues through new customer- acquisition solutions that consist of a unique blend of marketing, sales and technology. From creative development to campaign execution and optimization, our solutions leverage visibility into the entire customer journey to help customers finalize their purchase decision. Through search engine optimization, hyper-targeted campaigns and digital-engagement models, we can help you grow your subscriber base.
SOCIAL MEDIA CARE
Social media is a key component in the overall digital CX ecosystem. Consumers now turn first to this ever-changing, ever-growing space to communicate with and about brands. They’re seeking customer service support, sharing sentiments, providing recommendations, singing brands’ praises and more. That’s why it requires expert management and consultation to give customers the best possible social media brand experience. Learn more about SYKES’ multilingual social media CX solutions.
