Online self-service has become your customer’s first point of contact with your customer support. In fact, 57.7% of callers first went to the company’s website.* Now, you have a frustrated customer reaching out and your service costs keep rising.
Learn how SYKES’ proven content optimization strategy successfully drives traffic to a customer self-service portal containing brand content that we’ve designed to be helpful, effective and relevant. Using digital self-service software, SYKES eliminates the need for customers to call for additional support.
*Dixon, Toman, Delisi (2013). The Effortless Experience: Conquering the New Battleground for Customer Loyalty.