Download the Success Story

Major Telecom Sees 20%
Reduction in Support Calls

How a reimagined approach to Support Content Optimization made a true impact.

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Major Telecom reduces support calls using self-service

Solution: Experience-designed support content, supported by testing, driven by customers’ feedback, and continuous optimization.


  • 20% decrease in support calls
  • Deflecting future calls by allowing consumers to digitally self-serve their needs.
  • A deeper understanding of customers’ pain point
  • Increase in organic traffic