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SYKES Names David Brain Chief Digital Officer

TAMPA, FL – October 8, 2020 – Sykes Enterprises, Incorporated (“SYKES” or the “Company”) (NASDAQ: SYKE), a leading full lifecycle provider of global customer engagement services, multichannel demand generation, and digital transformation, is pleased to announce the appointment of David Brain as chief digital officer, effective immediately. As chief digital officer, Brain will be responsible for reconstituting and leading SYKES’ portfolio of best-in-class digital capabilities gained largely through strategic acquisitions under one roof. These highly differentiated capabilities — which span intelligent automation (IA), insight analytics, solutions architects, learning and self-service — will ultimately enable clients to win in a digital-first world.

The appointment of a chief digital officer comes as there is growing evolution in the customer experience management industry toward SYKES’ unique mission of helping consumers find and use the product and services they need by combining the power of machine intelligence and human ingenuity.

Brain has long been regarded as an influential thought-leader and proven expert in future of work technologies since he first began transforming front-office operations through BPO services in 2005. Since co-founding Symphony Ventures in 2014, which was later acquired by SYKES, Brain has specialized in developing innovative solutions that leverage IA and robotic process automation (RPA) to digitize the back, middle, and front office operations of some of the world’s leading enterprises with an unwavering commitment to operational excellence and delivery of value.

“In today’s competitive landscape, the customer journey is of utmost importance, as is the imperative to meet customers where they are. To do so, we must deploy modern, multichannel, end-to-end solutions that significantly enhance the customer experience, while also providing long-term, enterprise-wide value. We are confident that David’s passion and expertise will enable us to do just that,” said Chuck Sykes, president and chief executive officer of SYKES.

“I’m honored to work alongside a team with a renowned commitment to innovation, integrity, and all-around excellence,” added Brain. “By leveraging its financial strength, SYKES has assembled an unrivaled portfolio of capabilities over the years that enterprises rely upon when engaging with a digital transformation partner. And now, as we expedite the integration of teams across the organization and help external enterprises with their journey toward digital excellence, we are also simultaneously leveraging these very same capabilities to further enhance and digitize our own operations.”

About Sykes Enterprises, Incorporated

Sykes Enterprises, Incorporated and consolidated subsidiaries (“SYKES” or the “Company”) is a leading full-lifecycle provider of global customer experience management services, multichannel demand generation, and digital transformation. SYKES provides differentiated full-lifecycle customer experience management solutions and services primarily to Global 2000 companies and their end customers principally in the financial services, technology, communications, transportation and leisure, and healthcare industries. The Company’s differentiated full-lifecycle services platform effectively engages customers at every touchpoint within the customer journey, including digital media and acquisition, sales expertise, customer service, technical support, and retention, many of which can be optimized through a suite of digital transformation capabilities under its SYKES Digital Services (SDS) group, which spans robotic process automation (RPA), self-service, insight analytics, and digital learning. In addition to digital transformation, SYKES also provides artificial intelligence (AI) solutions that can be embedded and leveraged across its lifecycle offerings. The Company serves its clients through two geographic operating regions: the Americas (United States, Canada, Latin America, Australia, and the Asia Pacific Rim) and EMEA (Europe, the Middle East, and Africa). The Company’s Americas and EMEA regions primarily provide customer management solutions and services with an emphasis on inbound multichannel demand generation, customer service, and technical support to its clients’ customers. These services are delivered through multiple communication channels including phone, email, social media, text messaging, chat, and digital self-service. The Company also provides various enterprise support services in the United States that include services for its clients’ internal support operations, from technical staffing services to outsourced corporate help desk services. In Europe, the Company also provide fulfillment services, which include order processing, payment processing, inventory control, product delivery, and product returns handling. Additionally, through the Company’s acquisition of RPA provider Symphony Ventures Ltd (“Symphony”) coupled with its investment in AI through XSell Technologies, Inc. (“XSell”), the Company also provides a suite of digital transformation capabilities that optimize its differentiated full-lifecycle management services platform. The Company’s complete service offering helps its clients acquire, retain, and increase the lifetime value of its customer relationships. The Company has developed an extensive global reach with customer experience management centers across six continents, including North America, South America, Europe, Asia, Australia, and Africa. The Company delivers cost-effective solutions that generate demand, enhance the customer service experience, promote stronger brand loyalty, and bring about high levels of performance and profitability.

For additional information contact:

Subhaash Kumar
Sykes Enterprises, Incorporated
(813) 233-7143