Flora Solera is the Senior Vice President of SYKES Latin America, accountable for revenue, profit and operations for the region. Flora has more than 25 years of multinational business leadership experience with Sykes Enterprises, Incorporated, having joined the company in 1999 as a part of an acquisition. Flora’s innovative Set Up strategy has proved indispensable to growth throughout the Latin American region. Under her guidance, the company’s presence has grown to five countries: Mexico, El Salvador, Costa Rica, Colombia, and Brazil, and over 12,000 employees.
During her career, Flora has built a reputation for operational excellence, innovative strategic thinking, continuous improvements, and a deep and passionate commitment to SYKES’ clients. Flora is fluent in English and Spanish, and proficient in Russian, Mandarin Chinese, Portuguese and French. Her gift with languages and well over two decades of customer care and multinational management experience have enabled her to drive accelerated transformation and build a culture of engagement and innovation.
She holds a master’s degree in language education from Moscow Pedagogical Institute, and she also holds degrees from Taipei Normal University for Mandarin studies, UNAM Mexico for quality management, and Kellogg School of Management for CEO management. Described as a “people person,” Flora seeks to positively impact every person who comes into the sphere of her responsibility.
This objective is reflected in Latin America’s Social Responsibility efforts that have benefited countries in the region. The sustainability of the company and the communities where SYKES operates is a key focus of Flora’s leadership mission: enabling growth, creating new job opportunities via social mobility and the protection of the environment. SYKES’ ComprometeRSE Program, which translates to “engage” in English, has established SYKES as a valuable corporate citizen in the five countries Sykes operates within in Latin America.